What Shoptet is, and where it fits
Shoptet is a hosted SaaS ecommerce platform built for the Czech and Slovak markets, with its admin interface, documentation and support primarily in Czech. Like other hosted platforms, Shoptet manages hosting and infrastructure, and merchants manage their store through its admin panel rather than server access. It's aimed largely at small and mid-size regional merchants who want a store running without managing code or infrastructure themselves.
Storefronts are built using Shoptet's own template and design customization system, with add-ons available through its own marketplace for functionality like accounting integrations, marketing tools and regional payment or shipping methods common in the CZ/SK market. Because it's closed-source and hosted, migrations to or from Shoptet work within its own data model and export or API options rather than a direct database copy.
Products, categories and the data model
Shoptet's catalog model organizes products into categories with support for product variants and parameters for structured attributes. Migrating a catalog into Shoptet generally means mapping a source platform's category or attribute structure onto Shoptet's model, with the real complexity determined by variants, parameters and integrations.
A migration off Shoptet relies on the exports and API access available for the specific store and plan. Product, customer and order coverage must therefore be confirmed from a sample export; the fields and behavior of historical orders on the target depend on that target's import capabilities rather than a universal rule.
Add-ons, design and what doesn't move automatically
A working Shoptet store often depends on installed add-ons, for accounting, marketing, price comparison feeds, common for CZ/SK merchants listing on services like Heureka or Zbozi.cz, or regional payment integrations. Add-on data and settings don't transfer automatically in a platform migration; moving off Shoptet means checking what each add-on stores and exporting it separately, and moving onto Shoptet means setting up equivalents from its own add-on marketplace.
Shoptet's design templates are specific to its own system and don't transfer to other platforms, so a move off Shoptet typically means rebuilding the storefront design elsewhere, and a move onto Shoptet means adapting one of its templates or working within its design customization options.
SEO, URLs and how we handle a Shoptet migration
Shoptet allows some customization of URL structure for products and categories, but as with any platform switch, the existing URL patterns rarely match a new platform's requirements exactly. This matters in particular for CZ/SK merchants who often have organic visibility tied to their current URLs and product feed listings on regional comparison shopping engines.
As part of a managed migration we map your existing Shoptet URLs, or the target platform's if you're moving onto Shoptet, against the new structure, set up redirects, and carry over metadata and comparison-feed configuration that's still accurate, using the same approach described in our SEO & Redirect Migration service, applied to Shoptet's specific setup and the regional feed ecosystem it typically connects to.
Frequently asked questions
Is Shoptet available outside the Czech Republic and Slovakia?
Shoptet is built and supported specifically for the Czech and Slovak markets, with its admin and documentation primarily in Czech. It's not positioned as a global platform the way some hosted competitors are, which is a factor worth considering if you're expanding beyond CZ/SK.
Can you migrate my Shoptet product feeds for Heureka or Zbozi.cz?
We migrate the underlying product data those feeds are built from; the feed configuration itself typically needs to be rebuilt on the new platform, or handled through our Supplier Feed Integration service, depending on how the target platform manages comparison-shopping feeds.
Can you migrate my Shoptet add-ons and their data?
We migrate the core store data an add-on relies on, but add-on-specific settings and stored records typically need a separate export from that add-on, or need to be rebuilt using an equivalent on the target platform.
Will my product URLs stay the same if I move to or from Shoptet?
Usually not exactly, since Shoptet's URL structure rarely matches another platform's requirements. We map relevant old URLs to their new destinations to preserve URL continuity and reduce avoidable SEO risk; specific rankings cannot be guaranteed.